There is no doubt about it, 2020 is perhaps the most difficult year any of us has had to face. This year is also challenging for many of the world’s top brands. Top brands are now being forced to rethink their communication strategies. These leading brand strategies are now focused on communicating in trust, taking … Read more
In terms of reaching your target market, free giveaways or free samples are more successful in earning a response from your audience. Free samples are surprisingly more cost effective than traditional marketing. The power of free samples in marketing is exponential. Using “free” as a strategy allows businesses to reach potential customers that may have … Read more
Not sure what to post for Social Media Day 2020? Here are some fun post ideas to freshen up your feed as we ring in a decade of celebrating #SocialMediaDay! Since 2010, the internet has celebrated #SocialMediaDay annually on June 30th. Of course, every day is social media day for those of us in the … Read more
During these uncertain times of the COVID-19 pandemic, many brands are choosing to diversify their social media platform use to achieve a broader reach. Communications Strategist, Edan Gelt discusses the tactic for her social media trends blog series! Online orders, curbside pickup and contactless deliveries have become the norm for many brands during the COVID-19 … Read more
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CMD · MBA · Fractional CMO · Chicago, IL
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