About the Strategist
20+ Years. Diverse Industries.
Award-Winning Results.
With over 20 years of experience, Edan Gelt has become knowledgeable in a wide range of industries and professional areas of interest including both B2B and B2C in retail, startups, entertainment, destination, services, medical, and beyond.
Developing these innovative communications strategies is like putting together pieces of a puzzle that are constantly rotating and changing size and shape. Being successful in a fast-paced, competitive, and growing professional environment requires a lot of thinking outside the box.
When Edan Gelt takes on a project, she spends time meeting and conversing with the client to gain a complete understanding of their specific wants, needs, limitations, strengths, weaknesses, etc. Each project is unique and requires a customized and innovative strategy to really succeed and stand out from others in the field or industry.
Areas of Expertise
A Full Spectrum of
Strategic Capabilities.
Her career experience covers a diverse scope of topics related to the communications field including:
Marketing
Business Development
Consumer Promotions
Branding
Contract Negotiations
Strategy Creation & Implementation
Digital Strategy
Sponsorships
Media-Buying
Budgeting
Public Relations
B2B Communications
Sales-Enhancing Partnerships
Grand Openings
Grass-Roots Initiatives
Special Event Planning
Within these areas of expertise among other specialties, Edan Gelt demonstrates a masterful ability to adapt initiatives and strategies depending on location, seasonality, competition, demographics and other considerable factors.
Industries
Diverse Clientele.
Wide Range of Fields.
Retail & Shopping Centers
Driving foot traffic, tenant mix strategy, and consumer engagement for retail destinations of all sizes.
Startups & Entrepreneurial
Launching brands from the ground up with bold positioning, go-to-market strategy, and growth-focused communications.
Entertainment & Destination
Crafting immersive brand experiences and promotional campaigns for venues, attractions, and destination properties.
Healthcare & Medical
Translating complex medical offerings into clear, compelling messaging that builds trust and drives patient engagement.
B2B & Corporate Services
Developing strategic communications and partnership frameworks that strengthen business relationships and accelerate growth.
Beyond — Diverse & Expanding
Continuously expanding into new verticals, bringing fresh perspective and proven strategy to every unique challenge.
Honors & Awards
Over a Decade of
Recognized Excellence.
2013
Maxi Award
Net Operating Income
2012
Maxi Award Finalist
Public Relations
2011
ICSC Maxi Award
Digital / Social Media
2011
Communicator Award of Excellence
Overall Design
2011
Communicator Award of Excellence
B2B
2011
Davey Award
Print Media
2010
ICSC Maxi Award of Excellence
B2B
2010
ICSC Maxi Award of Excellence
Sales Promotion and Events
2010
IAAPA Brass Ring Award
Best Print Advertisement
2009
ICSC Maxi Award of Excellence
Sales Promotion and Events
2008
ICSC Maxi Award
Sales Promotion
2007
ICSC Maxi Award
Category Integration
2004, 2005, 2006
Maxi Award Finalist
Multiple Years
Ready to Work Together?
Let’s Build Your Strategy.
Over the years, Edan Gelt has achieved great success for many clients earning numerous awards and recognitions along the way.
