About the Strategist

20+ Years. Diverse Industries.
Award-Winning Results.

With over 20 years of experience, Edan Gelt has become knowledgeable in a wide range of industries and professional areas of interest including both B2B and B2C in retail, startups, entertainment, destination, services, medical, and beyond.

Developing these innovative communications strategies is like putting together pieces of a puzzle that are constantly rotating and changing size and shape. Being successful in a fast-paced, competitive, and growing professional environment requires a lot of thinking outside the box.

When Edan Gelt takes on a project, she spends time meeting and conversing with the client to gain a complete understanding of their specific wants, needs, limitations, strengths, weaknesses, etc. Each project is unique and requires a customized and innovative strategy to really succeed and stand out from others in the field or industry.

“As a Marketing and Business Strategist, Edan Gelt enjoys helping others achieve their goals and take their professional ideas to new heights.”

edan gelt

Areas of Expertise

A Full Spectrum of
Strategic Capabilities.

Her career experience covers a diverse scope of topics related to the communications field including:

Marketing

Business Development

Consumer Promotions

Branding

Contract Negotiations

Strategy Creation & Implementation

Digital Strategy

Social Media (SMM)

Sponsorships

Media-Buying

Budgeting

Public Relations

B2B Communications

Sales-Enhancing Partnerships

Grand Openings

Grass-Roots Initiatives

Special Event Planning

Within these areas of expertise among other specialties, Edan Gelt demonstrates a masterful ability to adapt initiatives and strategies depending on location, seasonality, competition, demographics and other considerable factors.

Industries

Diverse Clientele.
Wide Range of Fields.

Retail & Shopping Centers

Driving foot traffic, tenant mix strategy, and consumer engagement for retail destinations of all sizes.

Startups & Entrepreneurial

Launching brands from the ground up with bold positioning, go-to-market strategy, and growth-focused communications.

Entertainment & Destination

Crafting immersive brand experiences and promotional campaigns for venues, attractions, and destination properties.

Healthcare & Medical

Translating complex medical offerings into clear, compelling messaging that builds trust and drives patient engagement.

B2B & Corporate Services

Developing strategic communications and partnership frameworks that strengthen business relationships and accelerate growth.

Beyond — Diverse & Expanding

Continuously expanding into new verticals, bringing fresh perspective and proven strategy to every unique challenge.

Honors & Awards

Over a Decade of
Recognized Excellence.

2013

Maxi Award

Net Operating Income

2012

Maxi Award Finalist

Public Relations

2011

ICSC Maxi Award

Digital / Social Media

2011

Communicator Award of Excellence

Overall Design

2011

Communicator Award of Excellence

B2B

2011

Davey Award

Print Media

2010

ICSC Maxi Award of Excellence

B2B

2010

ICSC Maxi Award of Excellence

Sales Promotion and Events

2010

IAAPA Brass Ring Award

Best Print Advertisement

2009

ICSC Maxi Award of Excellence

Sales Promotion and Events

2008

ICSC Maxi Award

Sales Promotion

2007

ICSC Maxi Award

Category Integration

2004, 2005, 2006

Maxi Award Finalist

Multiple Years

Ready to Work Together?

Let’s Build Your Strategy.

Over the years, Edan Gelt has achieved great success for many clients earning numerous awards and recognitions along the way.