Fractional CMO · Chicago, IL
FRACTIONAL CMO. COMMUNITY LEADER. BRAND BUILDER.
Edan Gelt is a Fractional CMO and active leader in her community, focusing on marketing and business strategy.
11 ICSC MAXI AWARDS
DAVEY AWARD
COMMUNICATOR AWARDS
CERTIFIED MARKETING DIRECTOR
MBA · UNIVERSITY OF ILLINOIS – urbana
IAAPA BRASS RING
FRACTIONAL CMO
MEDIEVAL TIMES
BAIRD & WARNER
NAVY PIER
GUARDIAN CAPITAL
MAGIQUEST
ADRENALINE SPECIAL EVENTS
PROPERXPM
KEY MORTGAGE
About edan
“Through both her professional career and personal life, Edan Gelt is constantly striving to create the best version of herself and inspiring those around her to do the same, be it a colleague, friend, neighbor, family member, or anyone else looking to improve their lives.”
Based in Chicago, IL
CMD (ICSC) · MBA (University of Illinois – Urbana)
linkedin.com/in/edangelt
Professional Career
Marketing & Business Strategy for 25+ Years.
For more than 25 years, Edan Gelt has been building a career in marketing and business strategy, working with a diverse clientele in a wide range of fields and industries. As a strategist, she works alongside owners and leaders of companies, organizations, and other enterprises to improve sales, enhance brand awareness, and increase growth of traffic and overall company success.
Some of her main areas of focus include promotional strategies, sponsorships, branding strategies, public relations, sales-enhancing partnerships, contract negotiations, media-buying, grand openings, budgeting, special event planning, grass-roots initiatives and much more.
Through her work, she is dedicated to developing customized and innovative strategies to help companies build on what they need to stand out from their competition and thrive in fast-paced competitive environments. Over the course of her career Edan Gelt has earned many awards and special recognitions including numerous Maxi Awards from the International Council of Shopping Centers for categories such as Public Relations, Digital and Social Media, Sales Promotion and Events, Print Media, and beyond.
Marketing & Business Strategy
Works alongside owners and leaders of companies, organizations, and other enterprises to improve sales, enhance brand awareness, and increase growth.
Award-Winning Career
Numerous Maxi Awards from the International Council of Shopping Centers for Public Relations, Digital and Social Media, Sales Promotion and Events, Print Media, and beyond.
Community Leader
Passionate advocate for childhood cancer research — volunteering and setting up charitable events to support families going through difficult illnesses.
What I Do
Customized Strategies. Measurable Growth.
Dedicated to developing customized and innovative strategies to help companies build on what they need to stand out from their competition.
01
Promotional Strategies & Branding
Customized and innovative promotional strategies and branding approaches to help companies stand out from their competition and thrive in fast-paced competitive environments.
02
Public Relations & Media-Buying
Story-driven public relations, media-buying, and communications strategy that builds trust and visibility — earning Maxi Awards across PR, Digital, Social Media, and Print Media.
03
Sponsorships & Sales Partnerships
Sales-enhancing partnerships, sponsorships, and contract negotiations that connect brands to the right audiences and drive measurable revenue growth.
04
Special Events & Grand Openings
Special event planning, grand openings, grass-roots initiatives, and budgeting — creating memorable experiences that build lasting brand awareness and community connection.
Working with a diverse clientele in a wide range of fields and industries for more than 25 years.
contact me25+
Years of
Experience
11
ICSC Maxi
Awards
5k+
community
reached
30
wellness
institutions
Recognition & Awards
The Work Speaks for Itself
ICSC Maxi Award
Public Relations
International Council of Shopping Centers
Multiple Years
ICSC Maxi Award
Digital & Social Media
International Council of Shopping Centers
Multiple Years
ICSC Maxi Award
Sales Promotion and Events.
International Council of Shopping Centers
Multiple Years
Davey Award
Print Media
International Academy of the Visual Arts
2011
IAAPA Brass Ring
Best Print Advertisement
International Association of Amusement Parks and Attractions
2010
Communicator Award
Communications Strategy
International Academy of the Visual Arts
2011
Numerous Maxi Awards from the International Council of Shopping Centers for Public Relations, Digital and Social Media, Sales Promotion and Events, Print Media, and beyond.
What Clients Say
Results People Remember
“Edan doesn’t just deliver campaigns — she delivers transformation. Her strategic instincts and relentless drive turned our marketing department into a true revenue engine. The results were undeniable and lasting.”
Sandra Martinez
Marketing Director · Navy Pier
“Working with Edan is like having a full marketing department in one person. She brings clarity, creativity, and accountability to every engagement. Our board was blown away by the measurable impact she created.”
Marcy Spector
Board of Directors · HEDAC
“Edan elevated our brand presence in ways we never imagined possible. Her deep understanding of both strategy and storytelling made every campaign feel authentic and powerful. She is simply the best in the business.”
Tom Cunningham
Realtor · Baird & Warner
Community Relations
Community Relations
& Volunteering.
Tying into both her professional career and personal life, community relations is of great significance to Gelt. As a way to show gratitude to organizations that provide support to families going through difficult illnesses, Edan Gelt began volunteering and setting up charitable events in her local community.
She has worked on numerous community relations projects and endeavors to support childhood cancer research. On a professional level, Edan Gelt strongly encourages her clients and other organizations to make community relations a focal point of their mission statement and company values as it is a way to build great trust and strong relationships with local community members.
Special Spaces
CMD · MBA
Fractional CMO
Health & Fitness
Strength Through
Movement & Mindset.
Edan Gelt finds great strength and motivation through exercise and fitness routines. For her it is a great way to get out of the house and take her mind away from work and life stressors. She even began blogging about her fitness experiences as a way to motivate and inspire others who may be having trouble getting started with fitness or are looking to try something new to add a little spark and excitement to their lives.
Like all things Gelt does, she used her real-life experience exploring fitness options as a modern-day social experiment on how to become an influencer. Gelt continues to incorporate health and fitness into her lifestyle and everyday routine as it has made her so much stronger on both a mental and physical level.
Learn more about Edan Gelt through her blogs, videos and social media updates as she continues to find new ways to improve the world around her and inspire others to be their best selves every day.
30 Institutions in 30 Days
In 2017, Gelt took off her marketing hat and visited 30 health and wellness institutions in 30 days to share how influencers can get started.
5K Followers in Under a Month
Although she captured the hearts of up to 5K in under a month, she used her real-life experience as a modern-day social experiment on how to become an influencer.
Stronger on Every Level
Gelt continues to incorporate health and fitness into her lifestyle and everyday routine as it has made her so much stronger on both a mental and physical level.
Blogs & Updates
Blogs, Videos & Social Media Updates
Mastering the Art of Storytelling: How Compelling Narratives Elevate Your Brand
In the expansive realm of marketing and branding, storytelling emerges as an enduring and captivating tool, bridging generations and transcending trends. Beyond being a valuable skill, crafting compelling narratives forms the lifeblood of successful branding. In this article, we’ll delve into the significance of mastering the art of storytelling, explore the four P’s of storytelling,
September 12, 2023
6min read
Advertising–Branding–Communication–Edan Gelt
Edan Gelt Presents Copywriting to Crush the Competition
Copywriting is key to articulating your message. Writing words and copywriting are not the same. The goal of copywriting is to increase your bottom line, create brand awareness and/or deliver a strong ROI. Our consumers are bombarded with ads and have less time than ever to absorb what you are trying to say. Although there
December 4, 2020
6min read
Advertising–Branding–Communication–Edan Gelt–Social Media News–Social Media Trends
COVID-19 Social Media Trends: Diversify Your Platform Use
During these uncertain times of the COVID-19 pandemic, many brands are choosing to diversify their social media platform use to achieve a broader reach. Communications Strategist, Edan Gelt discusses the tactic for her social media trends blog series! Online orders, curbside pickup and contactless deliveries have become the norm for many brands during the COVID-19
June 10, 2020
6min read
Ready to grow
LET’S MOVE
THE NEEDLE.
Learn more about Edan Gelt through her blogs, videos and social media updates as she continues to find new ways to improve the world around her and inspire others to be their best selves every day.