Branding
Advertising-Branding-Communication-Edan Gelt
Edan Gelt Presents Increasing Your Brand Awareness on a Budget
In today’s environment, budgets are tight and you have to get the biggest bang out of every dollar spent. Learn how you can be increasing your brand awareness on a budget. You know you have to brand but now is not the time to hire out, you can barely cover payroll. Don’t lose hope, here
January 7, 2021
6min read
Advertising-Branding-Communication-Edan Gelt
Edan Gelt Presents Copywriting to Crush the Competition
Copywriting is key to articulating your message. Writing words and copywriting are not the same. The goal of copywriting is to increase your bottom line, create brand awareness and/or deliver a strong ROI. Our consumers are bombarded with ads and have less time than ever to absorb what you are trying to say. Although there
December 4, 2020
6min read
Advertising-Branding-Communication-Edan Gelt
Edan Gelt Presents Leading Brand Strategies During the Pandemic
There is no doubt about it, 2020 is perhaps the most difficult year any of us has had to face. This year is also challenging for many of the world’s top brands. Top brands are now being forced to rethink their communication strategies. These leading brand strategies are now focused on communicating in trust, taking
November 3, 2020
6min read
Advertising-Branding-Communication-Edan Gelt
Edan Gelt Presents Reviews | Make it or Break it
Did you know that 90% of consumers research online and rely on review sites before making a purchase? Google reviews make it or break it for your business. We live in a world where everybody Googles everything, and ratings can make or break your business. Just a half star increase in your rating is equivalent
October 26, 2020
6min read
Advertising-Branding-Communication-Edan Gelt
Edan Gelt Presents Brand Yourself | Crafting Your Brand Statement
After nearly two decades of marketing and branding businesses, I needed to shift and use my experience to brand individuals for a new career path. I quickly came to realize it is much more challenging branding a person than a company . Now I have much admiration for influencers and other individuals who have excelled
October 15, 2020
6min read
Advertising-Branding-Communication-Edan Gelt
Edan Gelt Presents Free and the Law of Reciprocity
In my last blog “Marketing and the Power of Free” and subsequent vlog, I wrote about the impact of giving away products and/or free services. By sampling or giving your product away at no cost builds brand awareness, increases sales and enhances your budget. But how does it work and why? Free and the Law
October 8, 2020
6min read
Advertising-Branding-Communication-Edan Gelt
Edan Gelt Presents The Power of “Free” in Marketing
In terms of reaching your target market, free giveaways or free samples are more successful in earning a response from your audience. Free samples are surprisingly more cost effective than traditional marketing. The power of free samples in marketing is exponential. Using “free” as a strategy allows businesses to reach potential customers that may have
September 30, 2020
6min read
Advertising-Branding-Communication-Edan Gelt
Edan Gelt Presents How To Improve Your Brand Communication Strategy On Social Media
Social media plays a huge role in the lives of consumers. It has been estimated that 2.62 billion people worldwide use at least one social media platform and the average time spent amounted to 135 minutes per day. According to Forbes, personal branding is now more important than ever and, if managed effectively, will give you
September 24, 2020
6min read
Advertising-Branding-Communication-Edan Gelt
Edan Gelt Presents DIY Guide To Video Placement
In my last blog “Where Video Marketing is the King of Content”, I discussed the importance of creating video marketing to stay relevant online. While writing this blog series, I also created my own vlog “Minute of Marketing” as a how to DIY guide, sharing insights and examples of marketing initiatives. Depending on the type
September 9, 2020
6min read
Advertising-Branding-Communication-Edan Gelt
Edan Gelt Presents Welcome to 2020 Where Video Marketing is the King of Content!
Per the online site Hubspot, more than 50% of your clients/diners/shoppers want to see videos from your brand over any other type of media you are providing. It is projected that people will consume 100 minutes each day watching online videos in 2021. With the current pandemic, that number might even be higher. But you’re
August 26, 2020
6min read