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In the expansive realm of marketing and branding, storytelling emerges as an enduring and captivating tool, bridging generations and transcending trends. Beyond being a valuable skill, crafting compelling narratives forms the lifeblood of successful branding. In this article, we’ll delve into the significance of mastering the art of storytelling, explore the four P’s of storytelling, … Read more
In today’s competitive world, establishing a strong personal brand is essential for success. Whether you’re an entrepreneur, a professional, or seeking career advancement, effectively branding yourself can differentiate you from the competition and open doors to new opportunities. In this article, we will explore the power of personal branding and provide valuable tips to … Read more
Edan Gelt – Last week as I’m listening to the radio (yes, I’m old-fashioned and don’t stream), I heard an ad for a low mortgage rate that captured my attention. “Looking to buy or refinance your home? Rates are still historically low and you can lock in your loan at 5.25%, call (Not to Be … Read more
Eden Gelt – with interest rates rising, more and more buyers are hesitant to enter the real estate investment market. At the same time, old 401K investments or IRAs are taking a hit as the market continues to plummet with estimates of 20-30% drops. If you have buyers that are looking to become real estate … Read more
Eden Gelt – A bankruptcy to real estate agents is often synonymous with a four-year wait, finding a co-signer or a dead deal. At Key Mortgage, we have financing options for your buyers in as little as two years post-bankruptcy dismissal or discharge. There are limitations as to the chapter of bankruptcy, loan type, current … Read more
Eden Gelt – The Federal Housing Finance Agency (FHFA) just increased buying power for conforming loan limits. The changes go into effect starting in 2023 and some limits have increased by nearly $100K. Here are the changes for the Chicagoland market and some other numbers you should know to help guide your client in selecting … Read more
Eden Gelt – Guiding your clients through the process of investing in multi-family real estate can be a valuable way to help them build wealth. Here are some things to know about buying and financing these types of properties. ● Homes with up to four units are considered residential for the purpose of financing. ● … Read more
In today’s environment, budgets are tight and you have to get the biggest bang out of every dollar spent. Learn how you can be increasing your brand awareness on a budget. You know you have to brand but now is not the time to hire out, you can barely cover payroll. Don’t lose hope, here … Read more
Copywriting is key to articulating your message. Writing words and copywriting are not the same. The goal of copywriting is to increase your bottom line, create brand awareness and/or deliver a strong ROI. Our consumers are bombarded with ads and have less time than ever to absorb what you are trying to say. Although there … Read more
There is no doubt about it, 2020 is perhaps the most difficult year any of us has had to face. This year is also challenging for many of the world’s top brands. Top brands are now being forced to rethink their communication strategies. These leading brand strategies are now focused on communicating in trust, taking … Read more
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CMD · MBA · Fractional CMO · Chicago, IL
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