In terms of reaching your target market, free giveaways or free samples are more successful in earning a response from your audience. Free samples are surprisingly more cost effective than traditional marketing. The power of free samples in marketing is exponential. Using “free” as a strategy allows businesses to reach potential customers that may have … Read more
Naturally, brands aim to reach as many customers as possible. But it’s wishful thinking that leads brands to believe that every internet user is interested in their products. That’s why in 2020, Communications Strategist, Edan Gelt recommends that there’s strength in building small communities on social media. Who Is Your Audience? (And Who Isn’t?) It’s … Read more
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CMD · MBA · Fractional CMO · Chicago, IL
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