There is no doubt about it, 2020 is perhaps the most difficult year any of us has had to face. This year is also challenging for many of the world’s top brands. Top brands are now being forced to rethink their communication strategies. These leading brand strategies are now focused on communicating in trust, taking … Read more
Did you know that 90% of consumers research online and rely on review sites before making a purchase? Google reviews make it or break it for your business. We live in a world where everybody Googles everything, and ratings can make or break your business. Just a half star increase in your rating is equivalent … Read more
In terms of reaching your target market, free giveaways or free samples are more successful in earning a response from your audience. Free samples are surprisingly more cost effective than traditional marketing. The power of free samples in marketing is exponential. Using “free” as a strategy allows businesses to reach potential customers that may have … Read more
Social media plays a huge role in the lives of consumers. It has been estimated that 2.62 billion people worldwide use at least one social media platform and the average time spent amounted to 135 minutes per day. According to Forbes, personal branding is now more important than ever and, if managed effectively, will give you … Read more
During these uncertain times of the COVID-19 pandemic, many brands are choosing to diversify their social media platform use to achieve a broader reach. Communications Strategist, Edan Gelt discusses the tactic for her social media trends blog series! Online orders, curbside pickup and contactless deliveries have become the norm for many brands during the COVID-19 … Read more
In a bizarre turn of events, President Donald J. Trump has threatened to shut down social media platforms after his recent Tweet was fact-checked by Twitter. Communications Strategist, Edan Gelt, asks: will he really do it? This week, we’re taking a break from our series on social media trends to bring you an interesting social … Read more
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CMD · MBA · Fractional CMO · Chicago, IL
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