Per the online site Hubspot, more than 50% of your clients/diners/shoppers want to see videos from your brand over any other type of media you are providing. It is projected that people will consume 100 minutes each day watching online videos in 2021. With the current pandemic, that number might even be higher. But you’re […]
3 Post Ideas for Social Media Day 2020
Not sure what to post for Social Media Day 2020? Here are some fun post ideas to freshen up your feed as we ring in a decade of celebrating #SocialMediaDay! Since 2010, the internet has celebrated #SocialMediaDay annually on June 30th. Of course, every day is social media day for those of us in the […]
COVID-19 Social Media Trends: Diversify Your Platform Use
During these uncertain times of the COVID-19 pandemic, many brands are choosing to diversify their social media platform use to achieve a broader reach. Communications Strategist, Edan Gelt discusses the tactic for her social media trends blog series! Online orders, curbside pickup and contactless deliveries have become the norm for many brands during the COVID-19 […]
Social Media News: President Trump Fact-checked by Twitter
In a bizarre turn of events, President Donald J. Trump has threatened to shut down social media platforms after his recent Tweet was fact-checked by Twitter. Communications Strategist, Edan Gelt, asks: will he really do it? This week, we’re taking a break from our series on social media trends to bring you an interesting social […]
Social Media Trends Inspired by COVID-19
In a time of social distancing, people are turning to social media to stay connected. As a result, COVID-19 is inspiring the social media trends that will set the pace for the remainder of 2020. Our kitchens have become offices while we work from home. Our living rooms have become schools while distance learning has […]
What Are Nano-Influencers?
From start-ups to multi-million dollar corporations, companies of all sizes are joining forces with social media personalities. Influencers with millions of followers may seem like the best candidates for the partnership. But Social Media Strategist, Edan Gelt says connecting with nano-influencers can be much more valuable. More and more, small businesses and major brands are […]
Tighten Your Tribe: Strengthen Your Brand With Online Communities
Naturally, brands aim to reach as many customers as possible. But it’s wishful thinking that leads brands to believe that every internet user is interested in their products. That’s why in 2020, Communications Strategist, Edan Gelt recommends that there’s strength in building small communities on social media. Who Is Your Audience? (And Who Isn’t?) It’s […]
