Communications & Marketing Specialist, Business Strategist, Fitness Enthusiast, Community Leader
How to Start a Podcast With No Audience: Steps and Examples
Welcome to Win Win Women, a global network dedicated to empowering women and helping them reach their goals. Our range of programs and facilities are designed to support our members in achieving success and making an impact.
Starting a podcast can be daunting when you have no audience or listenership. Fear not - with the right steps and strategies, anyone can build a successful podcast from the ground up! Here are 5 steps for how to start a podcast with no audience:
Step One) Create your concept - Before beginning anything else, brainstorm ideas for your show’s theme and determine how it will stand out among its competitors. Make sure that what you create is interesting and engaging enough so that others will want to tune in regularly.
Step Two) Research potential guests and create a list - Doing research for potential guests before you launch is crucial. Assemble a list of interesting people with different backgrounds and knowledge, as this will make your show more diverse and unique.
Step Three) Choose an audio platform to host your podcast- Quality audio hosting platforms are essential for any successful podcast. Evaluate the features that each platform offers in order to find the best one for your needs, such as how much storage space it has or how easy it is to share episodes on social media.
Step Four) Record your pilot episode- After all the background work is done, start recording! Not only will this give you practice perfecting all necessary production elements; if you ever need to pitch potential listeners or sponsors, having a pilot episode can be very helpful.
Step Five) Promote your podcast- Finally, how will people know about your show and how to listen? Having a website for your podcast is essential for creating an online presence as well as making sure that it is easy for people to find and subscribe. Leverage social media platforms such as Instagram, Twitter, Facebook, LinkedIn etc. to promote the new episodes and create buzz around your show.
Now you’re ready to get started! Aside from organic marketing methods – like word of mouth promotion and social media posts – there are many creative ways to grow your podcast audience without spending lots of money. Consider hosting giveaways or partnering with other podcasters to do cross-promotions. You can also set up an affiliate program and create a referral link to incentivize your existing listeners to increase your audience base.
At Win Win Women, we believe in the power of collaboration and support. We hope that with these steps and tips, you now have the confidence and know how to create a podcast from scratch. If you’re looking for more ways to grow your show or need advice on how best to move forward, please don’t hesitate to reach out - our team is always happy to help!
1) Brainstorm ideas for a unique theme for your show.
2) Research potential guests ahead of time and create a list.
3) Evaluate audio hosting platforms to find the best one for your needs.
4) Promote your podcast online on social media and by word of mouth.
5) Leverage organic marketing methods like giveaways, affiliate programs, and cross-promotions to increase audience without spending lots of money.
We hope this has been helpful in inspiring you to create your own podcasting journey! Learn how to start a podcast with no audience on a shoestring budget with help from our team. For more advice or support, please don’t hesitate to get in touch with Win Win Women - we are here for you every step of the way!How To Start a Podcast With No Audience