In terms of reaching your target market, free giveaways or free samples are more successful in earning a response from your audience. Free samples are surprisingly more cost effective than traditional marketing. The power of free samples in marketing is exponential. Using “free” as a strategy allows businesses to reach potential customers that may have […]
Edan Gelt Presents How To Improve Your Brand Communication Strategy On Social Media
Social media plays a huge role in the lives of consumers. It has been estimated that 2.62 billion people worldwide use at least one social media platform and the average time spent amounted to 135 minutes per day. According to Forbes, personal branding is now more important than ever and, if managed effectively, will give you […]
Edan Gelt Presents DIY Guide To Video Placement
In my last blog “Where Video Marketing is the King of Content”, I discussed the importance of creating video marketing to stay relevant online. While writing this blog series, I also created my own vlog “Minute of Marketing” as a how to DIY guide, sharing insights and examples of marketing initiatives. Depending on the type […]
Edan Gelt Presents Welcome to 2020 Where Video Marketing is the King of Content!
Per the online site Hubspot, more than 50% of your clients/diners/shoppers want to see videos from your brand over any other type of media you are providing. It is projected that people will consume 100 minutes each day watching online videos in 2021. With the current pandemic, that number might even be higher. But you’re […]
3 Post Ideas for Social Media Day 2020
Not sure what to post for Social Media Day 2020? Here are some fun post ideas to freshen up your feed as we ring in a decade of celebrating #SocialMediaDay! Since 2010, the internet has celebrated #SocialMediaDay annually on June 30th. Of course, every day is social media day for those of us in the […]
COVID-19 Social Media Trends: Diversify Your Platform Use
During these uncertain times of the COVID-19 pandemic, many brands are choosing to diversify their social media platform use to achieve a broader reach. Communications Strategist, Edan Gelt discusses the tactic for her social media trends blog series! Online orders, curbside pickup and contactless deliveries have become the norm for many brands during the COVID-19 […]
