From start-ups to multi-million dollar corporations, companies of all sizes are joining forces with social media personalities. Influencers with millions of followers may seem like the best candidates for the partnership. But Social Media Strategist, Edan Gelt says connecting with nano-influencers can be much more valuable. More and more, small businesses and major brands are […]
Tighten Your Tribe: Strengthen Your Brand With Online Communities
Naturally, brands aim to reach as many customers as possible. But it’s wishful thinking that leads brands to believe that every internet user is interested in their products. That’s why in 2020, Communications Strategist, Edan Gelt recommends that there’s strength in building small communities on social media. Who Is Your Audience? (And Who Isn’t?) It’s […]
