In today’s environment, budgets are tight and you have to get the biggest bang out of every dollar spent. Learn how you can be increasing your brand awareness on a budget. You know you have to brand but now is not the time to hire out, you can barely cover payroll. Don’t lose hope, here […]
Edan Gelt Presents Copywriting to Crush the Competition
Copywriting is key to articulating your message. Writing words and copywriting are not the same. The goal of copywriting is to increase your bottom line, create brand awareness and/or deliver a strong ROI. Our consumers are bombarded with ads and have less time than ever to absorb what you are trying to say. Although there […]
Edan Gelt Presents Leading Brand Strategies During the Pandemic
There is no doubt about it, 2020 is perhaps the most difficult year any of us has had to face. This year is also challenging for many of the world’s top brands. Top brands are now being forced to rethink their communication strategies. These leading brand strategies are now focused on communicating in trust, taking […]
Edan Gelt Presents Reviews | Make it or Break it
Did you know that 90% of consumers research online and rely on review sites before making a purchase? Google reviews make it or break it for your business. We live in a world where everybody Googles everything, and ratings can make or break your business. Just a half star increase in your rating is equivalent […]
Edan Gelt Presents Brand Yourself | Crafting Your Brand Statement
After nearly two decades of marketing and branding businesses, I needed to shift and use my experience to brand individuals for a new career path. I quickly came to realize it is much more challenging branding a person than a company . Now I have much admiration for influencers and other individuals who have excelled […]
Edan Gelt Presents Free and the Law of Reciprocity
In my last blog “Marketing and the Power of Free” and subsequent vlog, I wrote about the impact of giving away products and/or free services. By sampling or giving your product away at no cost builds brand awareness, increases sales and enhances your budget. But how does it work and why? Free and the Law […]
Edan Gelt Presents The Power of “Free” in Marketing
In terms of reaching your target market, free giveaways or free samples are more successful in earning a response from your audience. Free samples are surprisingly more cost effective than traditional marketing. The power of free samples in marketing is exponential. Using “free” as a strategy allows businesses to reach potential customers that may have […]
